WordPress Development with SEO

WordPress powers more than 30% websites on the internet today. What started as a blogging or content publishing platform has today grown into the most popular choice for creating web-based systems such as E-Commerce websites, Learning Management Systems, News Websites, E-Learning platforms and countless other types of websites, all thanks to the various enhancements possible through a rich library of plugins developed by thousands of developers across the world. This course is designed for beginners who want to familiarize themselves with WordPress, learn how to use to build various types of websites and web-based systems and also provide these services to the different clients across the world.In addition to WordPress, you will learn various Search Engine Optimization (SEO) techniques in order to generate traffic on your website. This is important because no one will be visiting your website if it can't be found in the search results on Google and other search engines. SEO helps in preparing your website for better ranking and visibility in search results which drives users to your website thereby providing indirect marketing for your websites.Taught by a top freelance WordPress development and SEO consultant, this course is one of the most popular ones at Empower Pakistan if you are planning to start your career in the web development, online marketing and freelancing fields. Enroll today to secure your spot!

Instructed by: Zakir Ahmad . in:

Course Description

This course has two components, Understanding how to use WordPress & learning SEO techniques.

The topics covered in both parts are listed below:

WordPress Course Content:

  • Introduction to WordPress
  • Stats and Uses of WordPress
  • Domain Name and Hosting
  • Choosing Domain Name and Hosting
  • WordPress.com and WordPress.org Difference
  • Intro to WordPress.com
  • Creating blog on WordPress.com
  • Intro to WordPress.org
  • Choosing a Server for hosting WordPress.org
  • Installation on the server
  • Basic Configuration of Database and WordPress files
  • How To Use the WordPress Dashboard
  • Setup Your Profile
  • WordPress Posts vs. Pages:
  • Write a Post in WordPress
  • Manage and Edit WordPress Posts
  • Using Post Formats
  • Categories vs. Tags
  • Using WordPress Categories
  • Using WordPress Tags
  • Publish Your Post
  • Write a WordPress Page
  • Manage and Edit WordPress Pages
  • WordPress Media Library
  • Add Images to a Post
  • Create a Photo Gallery
  • Add Audio and Video to Posts
  • Add a PDF Download
  • WordPress Themes
  • WordPress Theme Customizer
  • WordPress Plugins
  • WordPress Widgets
  • WordPress General Settings
  • WordPress Writing Settings
  • WordPress Reading Settings
  • WordPress Discussion Settings
  • WordPress Media Settings
  • WordPress Permalinks
  • Managing WordPress Comments
  • Upgrade WordPress
  • WordPress Import and Export
  • WordPress User Roles
  • Managing WordPress Users
  • WordPress Recovery and Planning Guide
  • WordPress Backup Plugins
  • WordPress Backup Solutions
  • WordPress Site Migration
  • WordPress Security Briefing
  • Hands on Divi Theme
  • Hands on WooCommerce

SEO Course Content

  • What is SEO?
  • Website Analysis
  • SEO Competition Analysis
  • Keyword Research
  • On-Page SEO
  • Website Structure Optimization
  • Content Optimization
  • Image Optimization
  • HTML code optimization
  • Meta tag creation & optimization
  • HTML Sitemap creation
  • Analytics Setup & Monitoring
  • Text Optimization
  • Off Page-SEO
  • Google Base Optimization
  • Reputation building
  • Book marking
  • SEO Content Writing
  • Quality Link Building
  • Article Submission
  • Press Release Creation
  • Blog Commenting
  • Forum Posting
  • Slide Submission
  • Pay per click (PPC) Campaigns
  • Search Engine Marketing Research
  • Video Marketing
  • Image Marketing
  • Authority building
  • Trust building
  • Relationship building
  • Mentions
  • Tagging
  • Profile Optimization
  • Profile Building
  • Webmaster Tools
  • Analytics
  • Keyword Planner
  • SEO Marketing Tools
  • Website Analysis Tools
  • Trend Analysis Tools
  • Related keyword research tools
  • White Hat SEO vs. Black hat SEO

Curriculum

  • Week 1
  • Week 2

About Instructor

Zakir Ahmad

Freelance WordPress Developer & SEO Consultant

I am a Software Engineer, WordPress Developer and SEO Consultant having more than 5 years of experience working as a freelancer. I develop WordPress and PHP websites, WordPress Themes, WordPress Plugins, Woo-commerce websites and market sites through WordPress, PHP, WooCommerce. I have also worked on the different online marketing campaigns as a SEO Manager using CRMs and online tools like Infusion Soft, Active Campaign, Leadpages, MailChimp, Google Docs, Dropbox, Asana, Slack and many others.

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