Digital Marketing

In today's online world, businesses need to outshine their competitors by being available to the potential customers and users on every digital channel. They are able to do so with digital marketing, a way to market themselves through various digital channels. Whether your potential customer is searching on Google, or browsing through their Facebook feed, as a business your goal is to market yourself to him/her in order to generate sale and publicity for your products and/or services.Digital marketing is the art of placing advertisements on various digital channels in a way that it generates leads and sales for various businesses. This course will prepare you for designing and executing various digital marketing campaigns for yourself or your clients and earn money online through the art of winning customers in the online world.The trainer for this course is expert is an industry leader when it comes to digital marketing. Having already conducted a successful Digital Marketing course earlier at Empower Pakistan, he offers practical advice and guidance to his trainees and ensure their success throughout the course.

Instructed by: Mudassir Malik . in:

Course Description

Week -1

Day 1

  • Intro
  • Class Intro
  • Digital Marketing
  • Marketing Channel
  • Search Marketing
  • State of Search/Search is everywhere it matters
  • 3 Players Searcher/Search Engine/Business Owner
  • Discoverable and Available
  • Search Queries Intent and/or Context
  • Search Marketing Goals

Day 2

  • Intent Based Search Optimization
  • How we use search engines
  • The Long Tail of Search
  • Intent Based Keywords Research
  • Finding Intent and Context
  • Customer Avatar
  • Intent Based Avatar
  • Keywords Research Tools
  • Keywords Modifiers
  • Intent Based Keywords Research Planner
  • Choosing Assets
  • Choosing the Right Channel
  • Ascension as Optimization.
  • Channel Optimization (Webpage, Blog, youtube)
  • Experience Optimization User/Robot

Day 3

  • Search Marketing Audit (Domain:, site:, webmaster tools, google analytics, sitemap, robots.txt, back-links, 404-page, internal site-search, navigation, accessibility, mobile, value) (Page Audit: layout design, mobile, keyword-targeted, cannibalization, cross linking and siloing, share-ability, duplicate content, stranded page, redirects, meta robots, page load speed)

Week 2

Day 1

  • Earned Media and Link Building
  • Quality over Quantity/Relevance over Quantity/Follow over nofollow
  • Cross Linking, Low hanging fruit from competitors, generous contents (quote posts, interviews, crowdsourced post,
  • Link Bait (epic blog post, creating controversy, news jacking)
  • Assignment

Day 2

  • Adwords Introduction
  • Where customer sees your ads
  • Creating Text ads
  • Ads Extensions
  • Campaign Types
  • Organizing your Account
  • Targeting
  • Help Customer Finds You

Day 3

  • Control Which Searches trigger your ads
  • Make your ads seen
  • Match media cost model with your budget
  • Determine a Good Bidding Strategy
  • Select Budget Strategy
  • Adjust bids to favor performers
  • Align your budget with your goals
  • Evaluate campaign performance.
  • Assignment

Week-3

Day 1

  • Facebook
  • Intro
  • Why FB
  • Way Around the Dashboard
  • Types of FB Ads
  • Choosing an Audience
  • Custom Audience
  • Budgeting
  • Reports
  • Conversion Tracking & Pixel
  • Assignment

Day 2

  • Web Analytics
  • Different Analytics Tools.
  • Google Analytics
  • Setting up Google Analytics
  • Navigating Google Analytics
  • Reports
  • How to Share Reports
  • How to Setup Dashboards
  • Measuring Custom Campaigns
  • Tracking Campaigns with URL Builder
  • Using Goals to Measure Business Objectives
  • Measuring Adwords Campaigns
  • Assignment

Day 3

Email Marketing

  • The Importance of Email Marketing
  • How to Get Started
  • Growing Your Email List
  • How to Segment Your Email List
  • Improving Your Email Open Rates
  • Automation with Autoresponders
  • Assignment

Week 4

Day 1

  • Social Media Marketing
  • Social Success Cycle
  • Social Media Marketing Goals
  • The Customer Avatar
  • Which Social Media Channel is right for you.
  • Engagement Vs Seeker Channel
  • 10 Minutes Audit
  • Social Media Don’ts
  • When to Automate

Day 2

  • Social Listening, Goals, Tools, Metrics, Setup, Keyword Planning, Tool Demo Keyword Alert Setup, Listening without paid tool, Using a feedback loop, Tool Demo Tag and Task Setup, 3 Steps Social Customer Service Plan
  • Social Influencing, Social Infulencing goals, tools, metrics, Growing Social Profile, Social Media Bouncing, Social Media Topic Map, Socializing Blog Contents, Tool Demo – Edgar, Defeating the social fire hose, Tool Demo Facebook Boost Post Function, What’s your SOP

Day 3

  • Social Networking, Goals, Tools, Metrics, What is Media, Long Tail Media Outreach, What does long tail media want, Networking by Topic Map, The Short List, Reverse Media Outreach, Staying Compliant,
  • Social Selling, Goals, Tools, Metrics, The value first strategy, value first offers, the customer journey, content segmentation, segmentation + retargeting, Demo, Content + Social Media + Retargeting
  • Putting it all together
  • Assignment

Week 5

Day 1

  • Freelancing
  • What is freelancing
  • Different freelancing platforms
  • Upwork
  • Building your profile
  • Applying for Jobs.
  • Do's and Don'ts
  • Assignment

About Instructor

Mudassir Malik has been working as a Freelance Internet Marketer for more than a decade. He is among the top notch Internet Marketers and one of the pioneers of Internet Marketing in Pakistan. He has a mastery on all aspects of SEO, SEM and Online Advertisement. He has not only helped novices to start their on-line Business but also Planned, Executed and Successfully Managed more than 500 Paid Customer Acquisition Campaigns with surpassed expected Results. He has optimized countless Websites around the Globe, making them appear high in Natural Search Ranking. He loves traveling around the world, exploring new places, electronic gadgets, dinning out and spending time with his daughter.

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